Logo: sketch to full design

In: Uncategorized|illustrator|rant|webdesign

13 Mar 2009

A client of a client of mine asked me to do a logo design for a company called HPM. You won’t find anything about them on the net yet because they’ve just founded it and are setting up their identity. So they asked me to do a logo design.

It had to represent the following:

  1. Solid
  2. Absorbing
  3. Personality must be central
  4. leadership
  5. experience
  6. all around service

Solid, most of the time , means a thicker kind of logo, a bolder type of font.
Leadership and personality made me think of trying to incorporate a person or figure in the logo.
Experience and all around service made me think of a sphere or circle.

I’ll post a scan of my sketches or something like that. But to see the current state:

HPM

Some color suggestions I’ve made

hpm colors

UPDATE:

Here is the final version:
logo_semi

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